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Director of Communications in Houston, TX at BakerRipley

Date Posted: 11/20/2018

Job Snapshot

Job Description

The Marketing and Communications team is the agency’s hub for creativity and storytelling.  We’re a small team, but a strong team known for innovating and thinking on the edge because we constantly challenge ourselves to push the envelope.  We love expressing our creativity through our work and sharing the stories about Houston, our neighbors and our impact in community.     

If you’re the entrepreneurial type – you know- those that “do what you can with what you have where you are” – then BakerRipley is the place for you.  

We’re pretty passionate about what we do – we believe in our mission and the core values of the agency.  We’re looking for someone who can bring the same energy, dedication, professionalism and commitment to transforming communities.

JOB SUMMARY:

  • We are seeking a seasoned communications professional – a creative and responsive storyteller who can effectively deliver our key messages to targeted audiences. 

     The Director of Communications elevates the organization’s local and national presence to strengthen our brand equity in the community through communications. The candidate must have the ability to take information and transform it into effective key messages that tell our story and inform our audiences about our work.  The Director of Communications is responsible for developing and executing robust communication strategies that depict a 12-18 month outlook and support the overall team’s marketing and communications goals. 

    The Director of Communications has a core leadership position at BakerRipley and a critical role for the Marketing and Communications Team.  The Director works in close partnership with the VP of Marketing and Communications. The ideal candidate has experience in crisis communications and is knowledgeable about current affairs that impact our work. 

    The Director of Communications is the primary lead for BakerRipley’s media relations and outreach initiatives.  The position also serves as a one of the primary spokespersons for the Agency and works closely with other BakerRipley spokespersons, including the President and CEO, executives and other leaders to deliver the right message and ensure consistent branding. He/She also manages our public relations initiatives and works closely with the Agency’s public relations agency to oversee their efforts and effectiveness.

    The Marketing and Communications team works like a news room.  There’s an endless depth of stories pitched, passed and pondered – constant conversations about how we share them? When and what that looks like? On what platform? And who needs to know?  These are the types of questions our candidate is constantly thinking about – and finding solutions for with the team.

DUTIES AND RESPONSIBILITIES:

  • Executes communication and media outreach strategies to meet departmental/agency goals that engage audiences
  • The Director of Communications works with divisions to acquire compelling content for media distribution and collaborates with teammates to share content through various channels including monthly newsletters, press releases, e-mail campaigns, among others.
  • Manage media relations for the agency including: managing the database, building relationships with media representatives, developing talking points and press materials, manages press events and serve as an agency spokesperson.
  • Manages Crisis Communications for the agency - develops and implements strategies
  • Creates monthly reports that track impact and effectiveness of communications and media outreach
  • Assists in upholding and implementing the Agency’s Branding
  • Produces media-worthy content and assists with marketing and communications materials that effectively represent the Agency. The Director of Communications is able to capture digital images through photography as needed.

Job Requirements

QUALIFICATIONS/SKILLS

  • Ability to write and edit effectively- short and long hand copywriting, creative writing, reporting, and journalism
  • Experience developing and implementing communications strategies
  • Strategic thinking and organizational planning skills.
  • Existing and solid relationships with local and national media contacts and English and Spanish-speaking media outlets
  • Ability to manage multiple key initiatives/projects concurrently
  • Must have leadership experience and managing budget in previous goals
  • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
  • Experience in working with outside vendors such as: public relations agencies, photographers, and designers, etc.
  • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
  • Strong analytical skills and experience with Microsoft Office.  Experience using design software is recommended.  Familiarity with CAN-SPAM rules and list management.
  • Knowledge and experience using the following channels of communication: social media platforms (Facebook, Twitter, Instagram and YouTube) and blogging 

MINIMUM EDUCATION:

Requires a 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed.

YEARS OF EXPERIENCE:

Requires a minimum of five (7+) years of directly job-related experience.


COMPUTER PROFICIENCY:

Microsoft Office

LANGUAGE REQUIREMENTS:

Bi-lingual preferred and/or proficient in Spanish